At the Paris Motor Show, we crafted an exclusive sensory experience for the launch of the Cupra Tarraco. Visitors were invited into an immersive dome where they interacted with a dynamic chatbot. The chatbot encouraged them to embrace life more boldly, culminating in the chance to win a once-in-a-lifetime experience. This innovative activation seamlessly blended technology and emotion, embodying the adventurous spirit of the Cupra brand.
