I had the opportunity to be part of the team that launched the Cupra brand in Europe, working alongside DDB, the advertising agency. My role involved contributing to the creation of a bold and innovative visual identity that reflected the brand’s performance-driven and dynamic ethos. We developed a comprehensive campaign that spanned digital, print, and outdoor media, ensuring a consistent and impactful presence across key European markets. This project allowed me to blend strategic thinking with creative execution, helping to position Cupra as a distinctive, premium brand within the Volkswagen group.
